front cover of Numbered Voices
Numbered Voices
How Opinion Polling Has Shaped American Politics
Susan Herbst
University of Chicago Press, 1993
Quantifying the American mood through opinion polls appears to be an unbiased means for finding out what people want. But in Numbered Voices, Susan Herbst demonstrates that the way public opinion is measured affects the use that voters, legislators, and journalists make of it.

Exploring the history of public opinion in the United States from the mid-nineteenth century to the present day, Herbst shows how numbers served both instrumental and symbolic functions, not only conveying neutral information but creating a basis authority. Addressing how the quantification of public opinion has affected contemporary politics and the democratic process, Herbst asks difficult but fundamental questions about the workings of American politics.

"An original and thought-provoking analysis of why we have polls, what they accomplish, and how they affect the current political scene. Herbst's scholarship is impeccable, her writing is clear and crisp, and her findings are original. . . . Every reader will benefit by carefully weighing the issues she raises and the conclusions she draws."—Doris A. Graber, Political Science Quarterly

"An intelligent, theoretically rich, and historically broad account of public opinion over several millennia. . . . The historical accounts are interesting and her interpretations are thought-provoking."—Paul Brace, Journal of American History
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front cover of Reading Public Opinion
Reading Public Opinion
How Political Actors View the Democratic Process
Susan Herbst
University of Chicago Press, 1998
Public opinion is one of the most elusive and complex concepts in democratic theory, and we do not fully understand its role in the political process. Reading Public Opinion offers one provocative approach for understanding how public opinion fits into the empirical world of politics. In fact, Susan Herbst finds that public opinion, surprisingly, has little to do with the mass public in many instances.

Herbst draws on ideas from political science, sociology, and psychology to explore how three sets of political participants—legislative staffers, political activists, and journalists—actually evaluate and assess public opinion. She concludes that many political actors reject "the voice of the people" as uninformed and nebulous, relying instead on interest groups and the media for representations of public opinion. Her important and original book forces us to rethink our assumptions about the meaning and place of public opinion in the realm of contemporary democratic politics.

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front cover of Rude Democracy
Rude Democracy
Civility and Incivility in American Politics
Authored by Susan Herbst
Temple University Press, 2020

Democracy is, by its very nature, often rude. But there are limits to how uncivil we should be. In her timely and important book, Rude Democracy, Susan Herbst explores the ways we discuss public policy, how we treat each other as we do, and how we can create a more civil national culture.

Herbst uses the examples of Sarah Palin and Barack Obama to illustrate her case. She scrutinizes Palin as both victim and perpetrator of incivility, including close analysis of her speeches on the 2008 campaign trail, the tone at her rallies, and her interactions with her audience.   Turning to Barack Obama, Herbst argues that a key 2009 speech reveals much about his own perspective on American civility as it pertains to contentious issues such as abortion, and notes, too, what the controversy surrounding the speech reveals about the nature of public opinion in the United States. She also dissects Palin’s and Obama’s roles in the 2009 health care debate.   Finally, in a fascinating chapter, Herbst examines how young people come to form their own attitudes about civility and political argument.

In Rude Democracy, Susan Herbst insists that Americans need to recognize the bad tendencies and habits we have developed, use new media for more effective debate, and develop a tougher and more strategic political skin.  She urges us to boost both the intelligence and productivity of our debates, noting that the effort demands a commitment to the nature of argument itself. Rude Democracy outlines a plan for moving forward and creating a more civil climate for American politics.

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front cover of A Troubled Birth
A Troubled Birth
The 1930s and American Public Opinion
Susan Herbst
University of Chicago Press, 2021
Pollsters and pundits armed with the best public opinion polls failed to predict the election of Donald Trump in 2016. Is this because we no longer understand what the American public is? In A Troubled Birth, Susan Herbst argues that we need to return to earlier meanings of "public opinion" to understand our current climate.

Herbst contends that the idea that there was a public—whose opinions mattered—emerged during the Great Depression, with the diffusion of radio, the devastating impact of the economic collapse on so many people, the appearance of professional pollsters, and Franklin Roosevelt’s powerful rhetoric. She argues that public opinion about issues can only be seen as a messy mixture of culture, politics, and economics—in short, all the things that influence how people live. Herbst deftly pins down contours of public opinion in new ways and explores what endures and what doesn’t in the extraordinarily troubled, polarized, and hyper-mediated present. Before we can ask the most important questions about public opinion in American democracy today, we must reckon yet again with the politics and culture of the 1930s.
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